How to craft a solid equine photography business?

How to craft a solid equine photography business?

Craft a solid equine photography business

Getting your business foundations right is essential if you want a thriving equine photography business. 

We believe in equipping our delegates with the essential business foundations necessary for a successful career. This is why on our first 2 online days (11th & 12th September 2023) on our Mastering the Art & Business of Equine Photography 1yr Mentorship we will cover all the basic ingredients you need to build and grow a thriving equine photography business.

Business Plan

You will start by learning how to craft a solid business plan that outlines your vision, mission, and target market. We will guide you in setting realistic goals and targets, helping you define the path to success and track your progress along the way. Understanding the financial aspects of running a business is crucial, and we’ll provide insights into budgeting, pricing strategies, and profitability, ensuring you have a solid grasp on the financial side of your venture.

SWOT Analysis

To assess your business’s strengths, weaknesses, opportunities, and threats, we will conduct SWOT analyses, enabling you to identify areas for improvement and capitalise on your unique strengths. The “Circle of Love” concept will be introduced, emphasizing the importance of client relationships and cultivating a loyal customer base through exceptional service and personalized experiences.

Branding

Branding plays a vital role in setting yourself apart in the competitive equine photography industry. We’ll delve into the intricacies of branding, helping you define your unique identity, create a compelling brand story, and develop a cohesive visual presence that resonates with your target audience.

Studio Workflow

To ensure efficiency and productivity, we will guide you through establishing an effective studio workflow. Learn how to streamline your processes, from client enquiries to image delivery, to create a seamless and professional experience for both you and your clients. By optimising your workflow, you can save time, increase productivity, and provide a stellar experience that keeps clients coming back for more.

Whether you are just starting out on your equine photography journey or already have an existing business in desperate need of an MOT – join us for one of our mentorship courses. 

Capturing the soul of horses at liberty

Capturing the soul of horses at liberty

Capturing the soul of horses at liberty

Having been life-long horse people, we know how important it is to understand horses; the way they move, their behaviours and individual characters to really get the most out of an equine photoshoot. 

To our clients, their horses are family and they have commissioned you because they want you to capture the soul of their horse and the relationship they have with them.

You must always remember that horses can be unpredictable and part of your job as an equine photographer it to get to know your subjects so you can have a fun, safe and successful at-liberty shoot.

Breeding & personality

Think about the breed of horse you are photographing and the type of images you might produce to truly capture its character. For example, if you were photographing an Arabian horse, they are typically firey so you might want to focus on the beautiful bend in their neck and the flair of their tail held up high as they run.

Plan, plan and plan some more

Carefully consider how you will use the location, lighting, compostition and post-processing to capture your subject. Are you going to zoom in tight to capture intricate details or capture the horse standing proudly on the brow of a hill for a dramatic shot? Are you going to shoot outdoors utilising natural light or indoors with artificial lighting? Are you going for high drama and dark contrast or bright and soft, with muted tones? Make sure to have an idea in your head of what direction you would like the to shoot to go in and how you plan to execute it. The more you plan, the more space you give yourself to get creative.

Safety

Set yourself apart as a true professional by covering all your bases when dealing with horse safety. Horses are unpredictable; all it takes is a rather scary looking plastic bag to make an otherwise reliable horse to freak out and head for the hills!

When shooting a horse at liberty, use an enclosed space – large enough to get the galloping shots (if that is what you are aiming for) but not too large that you will lose your subject a few fields away! Check to make sure gates are shut and fences are high enough that they won’t be tempted to go show jumping. Communicate your plans to the owner, but be aware of body language – our clients want to say yes but if there is any doubt make sure to ask more questions. Give your assistant/s a brief to ensure they are also aware of the basic rules of dealing with horses on the ground e.g don’t walk behind their hind legs. Remember to keep yourself safe as well – it is easy to get lost in the moment but you need to make sure you are avoiding flying hooves.

Be brave

The photographers who make an impact in this industry are the ones who push the boundaries. Don’t let fear stop you – be brave, step outside your comfort zone and have fun with it! Experiment with different shutter speeds, angles, compositions, exposures, filters and so on – there are no limits.

Even if you come away from a creative shoot with only a handful of useable images, if you keep going out there and trying something new, your portfolio will start building up pretty quickly.

 

slow shutter speed galloping horse