Behind the Scenes on A Commercial Shoot
I’m so lucky to be regulary commissioned by Soho Equestrian for their lifestlyle, brand and product images.
As an experienced equine portrait photographer with 23 years in the field, I strive to bring my unique style to every shoot. For Soho, I tend to shoot the majority of their imagery using natural light and equestrian/country locations. This approach highlights the authentic beauty of both the products and the horses, creating stunning images that resonate deeply with the audience.
The Joy of Natural Light and Real Equestrians
One of the hallmarks of my photography is the use of natural light. It adds a genuine touch to the images, emphasising the true colours and textures of the clothing and the graceful lines of the horses. Real equestrians, like Lexi and Bertie (two models featured below), bring authenticity and energy to the photos, allowing potential customers to see how the apparel performs in a real-world setting. This method ensures that each shot is not just a product image but a lifestyle portrait that tells a story.
A Day Filled with Laughter and Teamwork
Soho shoots are always full of fun, thanks to the amazing team and great coffee!
The support team ensured we stay on schedule and kept track of the products needing photography. On commercial shoots I have an assistant for me, styling, brand representative and a runner if needed. This joy and camaraderie are the essence of my shoots, they are genuinely fun and vibrant. When the team is happy and relaxed, it reflects in the photos, creating a positive and inviting atmosphere.
Capturing the Spirit of Soho Equestrian
Soho Equestrian’s mission to “elevate, empower, and inspire women of all sizes and skins” aligns perfectly with my photography philosophy. This brand is dedicated to making every woman feel confident and beautiful, regardless of her size or skin tone. My goal is to portray real people feeling confident and beautiful in their clothing, capturing authentic moments of life with their horses.
It’s about making the audience feel connected and inspired.
Why Lifestyle Photography Matters for Equestrian Brands
In the competitive world of equestrian fashion, lifestyle photography plays a crucial role in connecting with the target audience. Potential customers want to see how the clothing looks and performs in real life, not just on a mannequin or in a studio environment. By photographing real equestrians in natural settings, we can showcase the versatility, comfort, and style of Soho Equestrian’s products. This approach helps build trust and authenticity, encouraging customers to envision themselves wearing the apparel and experiencing the same sense of confidence and empowerment.
