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How to add equine fine art to your portfolio
Many people feel quite intimidated by fine art photography, thinking it is something not many people can do and is outside of their reach.The best definition we can find of fine art photography is the following: “Fine art photography is a style of photography created...
Building Your Portfolio
Your portfolio is your shop window. It’s the very first thing a prospective client looks at when they land on your website, and within seconds, they’ll decide whether you’re the photographer for them.“We’ve seen it time and time again — photographers doubling the size...
How to craft a solid equine photography business?
Getting your business foundations right is essential if you want a thriving equine photography business. We believe in equipping our delegates with the essential business foundations necessary for a successful career. This is why on our first 2 online days (11th...
Capturing the soul of horses at liberty
Having been life-long horse people, we know how important it is to understand horses; the way they move, their behaviours and individual characters to really get the most out of an equine photoshoot. To our clients, their horses are family and they have commissioned...
BIPP qualification for our Yearling’s graduate Imogen
We were absolutely delighted to hear about Yearling's 21/22 graduate Imogen's recent qualification with the British Institute of Professional Photography, we just had to shout about it from the rooftops! She applied for a Licentiateship and the judges were so blown...
How To Self-Commission For Equine Photography
You don't need to wait for a brand to book you for a shoot - you can start generating commercial income through self-commissioning! So, what is self-commissioning? A self-commissioned shoot is the same as a model call to build your portfolio; you have full creative...
Get in the habit of being creative
For better or for worse, our lives are largely carved out and structured around our habits. Breakfast at a certain time, daily chores and errands, how many cups of coffee?! (Still not enough, by our reckoning!) But your habits don’t have to just be the things you do...
5 Steps to Actually Achieve your Goals This Year
All to often years disappear before our eyes, and nothing much changes, most people start the year with some fly away goals of becoming better and braver and nicer and more loving….blah blah blah…..but I know the majority of creative people have hopes and dreams of becoming more successful in business and developing their creative side beyond their current level, so why is it that years drift by without any real changes?
How to Get Behind the Scenes at Major Competitions
If you’re a horse lover, the chances are that you’ve watched at least a little bit of top-level competition. Maybe you’ve tuned into Badminton or Burghley’s thrills-and-spills cross-country day; perhaps you’ve ushered in Christmas with Olympia’s showjumping spectacle....
Figure out your ideal client- and attract them easily!
This blog is super important if you want to understand exactly how to target and attract your ideal client.Early on in your career, you might think that any client is a good client. And that’s not entirely wrong – many of the clients you book will be brilliant, even...
How to make the sale – without being a sales person
So the sale...this is where photographers often get scared! This moment is when you know if you are making money or not; this should be exciting, the fun bit! But most photographers think this is the scary bit - what if they say they hate my images, destroy all my...
How are your clients finding you?
How often do you receive a phone call from a ideal client? Or do you occasionally get an email through your website, or maybe you're getting DM's through your social media and you just don't know why you can't get them on the phone and all they want to know is "how...
Marketing Tips for Equine Photographers
Have you ever made a marketing plan before, or are you winging it? Do you know what a marketing plan looks like? We don't mean to sound condescending, but neither of us knew what a true marketing plan looked like before we were mentored. Is this you at the moment? "I...
What do you feel your business deserves?
If you're anything like we were when we started, we looked like a deer in headlights and didn't know where to start. Our to-do list was ever growing and expanding and everything felt rather daunting. Thank goodness those days are over, although we still...
Do you know where to start?
Are you starting a new business or up-levelling your existing one? Do you know where to start? If not, let me tell you where our 1yr Group Mentorship Programme begins, and maybe this will help guide you. "Only you can take control of your business and future. No one...
What your pricing says about you
Do any of these statements sound familiar? "I haven't even set up my business and I'm already overwhelmed"" I wish I'd started earlier""No one is even enquiring, so how am I meant to book a new client?""Even though I only charge £45 I'm still not getting bookings, so...
Take Charge of Your Personal & Professional Development
You’ve worked hard and dreamed for ages, and you’ve finally done it: you’re a fully-fledged equestrian portrait photographer. So that’s that, right? All set, and you’ll be happy to be where you are now forever. Except, well…that’s not actually how it tends to work. By...
Money, Money, Money: Have the Chat That No One Loves
Is there anything worse than talking about money? (Okay, war and all that sort of thing aside, of course…!) First, you go through the agonising and uncomfortable process of actually setting your prices, and then you’ve got to talk about them to your clients, too....
The 5 Common Mistakes New Equine Photographers Make
Every day behind a camera is a new adventure, but the best – and often, most frustrating, adventures come with a heaping helping of trial and error. We want to help you reach the next level as quickly as possible, so we’ve compiled some of the most common mistakes...
You Know You’re an Equestrian Photographer When…
…you’ve long embraced the beauty of streamingservices, so you don’t keep any music downloaded on your phone – instead,you’ve got a couple of tracks of horses whinnying. Great when you need to get some errant ears forward on a shoot, less so when you turn your car on...
I Don’t Belong Here: A Primer to Impostor Syndrome and Why it’s Probably Lying to You
Remember that Talking Heads song, ‘Once in a Lifetime?’ You know the one – it starts with a long monologue telling you that you may find yourself in a beautiful house, with a beautiful wife – but, the Talking Heads explain, we might find ourselves thinking that this...
The essential guide to influencer interactions
“What I really need is for someone to share my work –someone everyone knows. Then my business will really make some headway!” Hands up if you’ve had this very thought before – and the other hand up if you’ve dismissed the idea as being impossible to fulfil. Okay, now...
8 Tips for Maximising Your Office Space
How’s this for a dream: your own sprawling studio, dotted with your own beautiful photographs, a wall of inspiration, and plenty of space to store frames, samples, an endless array of lenses, and a viewing space for your clients, too. Some of you might be lucky enough...
The True Cost of Being an Equine Photographer
If there’s one surefire way to end a conversation with a horse person, it’s this: ask them to break down exactly what they’re shelling out for their four-legged friend every year. A hard yikes, right? But while it can feel so, SO tempting to ignore our version of the...
Busy is a decision
By Hannah Freeland I had an epiphany recently while one a long drive to a shoot. I spend a lot of time in the car, travelling from one place to the next, and I wanted to make sure that this blank space in my schedule was being put to work – for me. So like many...